- 2020, what a year it has been so far. It will be remembered forever for the pandemic. People are going through a tough time and still don’t know what the future holds. Countries are fighting against the pandemic which is caused by Corona Virus (Covid-19). The outbreak was first identified in Wuhan, China, in December 2019. The World Health Organization (WHO) declared the outbreak a public health emergency on 30th January and a pandemic on 11th March. Till now more than 5.42 million cases of COVID-19 have been reported in more than 188 countries and territories, resulting in more than 345,000 deaths. More than 2.18 million people have recovered from the virus.
- The pandemic has caused global social and economic disruption; it has led to the postponement or cancellation of sporting, religious, political, and cultural events, widespread supply shortages exacerbated by panic buying.
#Impact of coronavirus pandemic in Digital consumption
- Corona Virus spreads due to close contact with people. To stop spreading this many nations have declared lockdown. While the world continues to lock down the impact of coronavirus bringing unprecedented changes in the behaviour and habits of people in terms of media and entertainment consumption. People are consuming more online content while working, cooking, or exercising during these times. The obvious shifts that have been reported so far from the impact of coronavirus pandemic on digital consumption are:
- #Social Media Platforms:
Corona Virus is distancing people but the social media platforms bringing people closer digitally. The surge in the use of social media platforms estimated 83 percent as social media is the prime medium of communication and entertainment during the lockdown. The time spent on social media has increased as users posting more content and spending an average of 4 hours on the apps as compared to the previous 1.5 hours.
Online games are also becoming favorites as people just want to kill time. The surge increased by 76% during this time.
- #Video Streaming Platforms:
A report from WPP on ‘Impact of COVID-19 on consumers & brands’ suggests that streaming platforms have seen growth off a 113 percent rise in users during this.
While people are locked in houses, eCommerce grocery platforms took it upon themselves to provide daily needs to customers. Major brands are processing more than 250000 orders every day, this shows the amount of time spent in those apps during this pandemic.
- #Social Media Ad spent is set to increase:
Due to an increase in usage of social media platforms, spend across the social media platform are likely to increase.
With more people on their phones looking for engaging content to keep them busy to tackle the burden of self-isolation, social media platforms will be a daily routine that gives people a sense of community.
It is predicted that social media spending will be increased by 22% as consumer-led brands harness the power of social media to engage their audience.
During this pandemic, many brands have been struggling to find a way to connect with their audience and losing their brand presence. But digital media platforms are offering greater enhanced and more focused reach within the budget. The upswing consumption in digital media is not only coming from Tier-I cities also coming from Tier-II and Tier-III cities.
With fewer people travelling, billboards and other types of off-screen advertisements will be less visible. Because more people will be spending more time on their smartphones or computers than ever with less travelling and less in-person meetings brands will invest in digital strategies and online ads.
- #How Social Media can help a business during the pandemic?
Although no business has been unscathed by the pandemic, the start-ups are suffering the most that may not have the capital to stay afloat. Companies that are relied highly on the face to face interaction like salons, clothing stores yoga centers have faced a huge loss.
All businesses from a neighbourhood shop to a multi-million business can be benefited from Digital marketing. What these companies must do is change the way to reach customers.
- #Shifting the business online:
Before the pandemic, everyone knows who is selling the best product. Now in the pandemic, everyone knows that these businesses are shut down, as a result, the order has decreased.
This is the time for these businesses to make the transition from bricks and mortar storefront to a digital provider by speaking to customers and using their online assets like websites and social media profiles and pushing full ahead.
- #Creating websites:
Companies that have traditionally sold products out of a storefront may ask questions about whether building an e-commerce site can compete against giants like Amazon and Flipkart.
But thanks to the surge in online shopping and social media usage people are waiting months to get their orders, nobody is happy about it. But if they know that a neighbouring shop has an eCommerce store then they will be happy to purchase it from there.
- #SEO Marketing:
Coronavirus has changed the way a person buys as many people are avoiding malls and shopping centres.
On the other hand, SEO is going strong. Many companies have reported a significant increase in organic search visibility these days.
The message is clear; it is the time to invest in SEO as it is the most cost-effective digital marketing strategies with proven results.
- #Building social media presence:
More and more people dealing with self-isolation by going online to get news and entrainment. Businesses with social media accounts, it is the best time to create great contents and ramp up the conversations.
The main goal should not focus on hard sell; it should be building an online following. With comparatively little cost and effort, a company can see results that continue to benefit them long after the lockdown is over.
- #Content is the king:
When businesses create and share interesting and insightful blogs, infographics, videos, people will engage more and trust the brand, provided that the content is regularly updated so that it remains relevant.
Many businesses are cutting back their marketing efforts due to COVID-19, but what they should be doing is taking advantage of the new opportunities that are popping up.
This emphasis on digital marketing is not something that they’ll want to ease up on once the lockdown ends. Online shopping is not going to stop anytime soon, and most companies will find that web-based interactions are more convenient than in-person meetings.
Their stores will reopen, but now they have expanded the way that they do business and, in the process, adopted new ways of selling and engaging with customers.
While digital marketing may be regarded right now as a contingency plan, by the time this is over, everyone will likely realize that it’s more than an emergency coronavirus measure.
If a well-optimized website, well-planned marketing tools, and adoption of virtual communications can get a company through one of the worst public health emergencies in modern times.
Covid-19 a boon or bane for digital marketing can be concluded as Digital Marketing is always there for increasing business but it is discovered by many small-scale businesses due to this pandemic situation. So, I must say Covid-19 is the boon for digital marketing.
Also, you can download this article by clicking below.